| |  |  | | | | | View the impact your campaign is having on real people
| | | |  | We've introduced new metrics to make it easier to see how your ads and Sponsored Stores are reaching and influencing real people. As part of our changes to the Facebook Ads Manager, you can now see Social Reach, or the number of people who have seen your ads or Sponsored Stories with the names of their friends. You will also be able to easily view Reach—the number of people who have seen your ads or Sponsored Stories, and Frequency—the average number of times each viewer saw your ads or Sponsored Stories. You can tour the new interface by visiting Ads Manager, or by downloading a brief guide to the changes from the Help Center. | |
| | Last chance to win a Facebook makeover for your business
| | | |  | American Express OPEN is teaming up with Facebook to help small businesses do more business. Five small business owners will win the ultimate Big Break: A trip to Facebook headquarters for a two-day, one-on-one business makeover and $20,000 to help grow their business with social media. The deadline to enter is Monday May 23. Learn more and see official rules at facebook.com/OPEN. | |
| | Increase exposure for your business with Sponsored Stories
| | | |  | Facebook offers seven different types of Sponsored Stories, which can increase the distribution of stories about your business on Facebook. Among the different types is the Page Post Like Story, which lets you promote the stories that are created when fans like any post from your Page. The App Used and Game Played Story lets you increase distribution of stories about people using your App or playing your game. With the Domain Story, you can amplify stories about people liking or sharing something from your website. Learn more about all the types of Sponsored Stories in the newly updated Sponsored Stories guide. | |
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FACEBOOK CASE STUDY
| | | | Little Passports: Amy Norman and fellow mom, Stella Ma, have had no trouble transforming their clever idea—giving young kids a taste of foreign travel without leaving home—into a thriving business. But they wanted to take Little Passports to the next level, so they started to advertise with Facebook Ads to drive awareness. The company says its Facebook campaigns have led to increased demand and sales. Read the full case study.
Do you have a Facebook Ads success story to share? Share it with us for a chance to have your story featured.
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TIP OF THE MONTH
Creating a Page for your business is the first step to building lasting conversations with your customers on Facebook. Check out our new Building Your Business with Facebook Pages guide to learn how to start the conversation with your customers and expand your fan base. Once you've created your Page, consider using Facebook Ads to encourage people to like your Page and to interact with your business on Facebook.
WEBINAR CENTER
Become an expert with the Facebook Ads Webinar Center
Our Webinar Center provides you with on-demand tutorials to help you develop successful Facebook Ads for your business.
Visit the Webinar Center
IN THE NEWS
Some small businesses favor social media over websites
The Wall Street Journal reports that some businesses are building brands online with Facebook instead of websites.
Facebook most used social media by small businesses
SocialMediaExaminer reports that the majority of marketers use social media for 6 hours or more each week, with Facebook the most used by small businesses.
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